Sustainment
Defend and compound gains with a monthly rhythm and guardrails against regression.
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What we deliver monthly
Monitor baselines and alert on variance or regression
Run 2-4 A/B tests per month on key journeys
Implement net-new optimizations from backlog
Provide monthly CFO workbook with checksummed exports
Maintain guardrails (feature flags, rollback protocols)
Intended outcomes
Gains from prior engagements are defended and compounded
Continuous testing and optimization lift performance
Regression is caught and remediated quickly
Finance has monthly visibility into outcomes
Measurement and controls
Monthly baseline refresh and variance reporting
Cohort-level tracking for all tests
CFO workbook with checksummed exports
Regression alerts and remediation log