30 days

Conversion Uplift

Fix the few journeys and templates that move revenue: PD/PLP, cart/checkout, speed, search, lifecycle, SEO/AIO/Geo.

Fixed clock. Clear acceptance criteria. Measurable outcomes.

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Cart drop-off is too high

Checkout errors or abandonment

Slow page load times (LCP/CLS)

Search returns irrelevant results

Low add-to-cart rates on key products

Audit and optimize PDP/PLP templates for conversion friction

Fix cart and checkout flows (error states, payment friction, SCA)

Improve Core Web Vitals (LCP, CLS, INP) for key journeys

Tune search relevance and merchandising rules

Implement lifecycle triggers for abandoned carts and browse recovery

Add-to-cart and checkout completion rates improve

Core Web Vitals meet thresholds (LCP <2.5s, CLS <0.1)

Search click-through and revenue per visit increase

Organic entrances become more qualified and convert better

Pre-launch baselines for conversion, speed, and revenue metrics

Cohort segmentation to isolate treatment effects

Holdout or switchback tests where feasible

CFO workbook with checksummed exports and variance logs

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